Born This Way (music video)

Information

Shot	22-24 January, 2011
Director (s)	Nick Knight
Producer (s)	Jonas Åkerlund
Choreographer	Laurie-Ann Gibson
Videography
From	"Born This Way"
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The shooting of the music video for "Born This Way" began on January 22, 2011, and spanned until the 24th. MTV.fr reported that the video was set to be released on February 24th, however, on February 22nd, Gaga revealed that the release date is set for February 28th at 11:00 AM (Eastern Time). On the 24th Gaga revealed plans of a second music video. The video will use a more stripped down version of the song, and the video will be released onto iTunes following the release of the first video. The money raised from downloads will go to charity. Lady Gaga told 92.3 that the vision and theme of the video is birthing a new race within humanity. She also stated that it is a short form music video, opposed to "Paparazzi", "Telephone", and/or "Alejandro".

The video was inspired by Salvador Dali and Francis Bacon. The video is about the birth of a new race. A race that bears no prejudice and a race that's primary ambition in life is to inspire unity, togetherness, and freedom.Background

Production

During each day of the filming, Nicola Formichetti took to his Twitter on the progress.^[1]^[2]^[3]^[4] Formichetti had deleted one of his tweets that included a picture of a pair of shoes.

"#BornThisWay Will Be Better That You Think"

Billy B also took to his Twitter to describe his thoughts on working with the production.^[5]

During an interview with Access Hollywood, Laurie-Ann Gibson talked about the video, saying: “I actually saw the [music video] last night. So, get ready… It’s beyond!”
Gaga revealed to Extra that she will be wearing acid-washed jeans in the video.

Synopsis

The video begins with the sparkling silhouette of a unicorn, seen through an upsidedown pink triangle. The unicorn rides off, and the scene switches to an alien-looking "Mother Monster." Lady Gaga beings narrating: "This is theManifesto of Mother Monster: On G.O.A.T, a Government Owned Alien Territory in space, a birth of magnificent and magical proportions took place. But the birth was not finite. It was infinite. As the wombs numbered and the mitosis of the future began, it was perceived that this infamous moment in life is not temporal, it is eternal. And thus began the beginning of the new race, a race within the race of humanity, a race which bares no prejudice, no judgment but boundless freedom. But on that same day, as the eternal mother hovered in the multiverse, another more terrifying birth took place, the birth of evil. And as she herself split into two, rotating in agony between two ultimate forces, the pendulum of choice began its dance. It seems easy, you imagine, to gravitate instantly and unwaveringly towards good. But she wondered, How can I protect something so perfect without evil?" (During the narration, the backtrack played is from Alfred Hitchcock's 1958 film, Vertigo. The song itself is composed by Bernard Herrmann.) After she is finished speaking, the music starts playing as Gaga joins a group of people, the new race, and they begin dancing. While the new race dances and thrives, Mother Monster continues to give birth to the new race. As the video closes, Gaga is shown walking down a city alleyway dancing with glowing white shoes and gloves, paying homage to Michael Jackson. Then, her face is shown during a close-up, with a gap between her front teeth and a tear streaming down her face, paying homage to Madonna. She mounts the unicorn and rides off.

Credits

Direction: Nick Knight
Director of Photography: Edu Grau
First Assistant Director: Richard Patricks
Choreography and Creative Direction: Laurieann Gibson
Styling: Nicola Formichetti
Hair: Sam McKnight assisted by Koji
Make-Up: Billy B
Production Design: Marla Weinhoff
Executive Production Interscope records: Nicole Erlich
Executive Production Art + Commerce: Ziggy Le Vin
Production: Steven Johnson
Production Company: Factory Features
Edit: Dustin Robertson
Visual Effects Direction: Loic Maes & David Moquay
Visual Effects Artists: Drew Arnold, Stefan Moore, Lee Grambush, Kyle Belko & Ryan Egan
Post Supervision: George Loucas (Baked FX)
Colourist: Bob Cuerreri
Sound design: Pete Siciliano
Models: Raquel Zimmermann (DNA Models), Jaunel McKenzie (IMG), Kinee Douf (IMG), Mari Malek ( DJAMEE Models),Trissan (D1), Loemi (Premier),Flaviana (Next)